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SEO Advice

Quality Content

Google expects quality content that its users will find useful or entertaining.

Write naturally and don't keyword-stuff. Write for readers first, and make SEO a secondary consideration. Here's how to write engaging content.

Create Videos

Video is the most engaging form of content.

Set Up Google Search Console

Create Infographics

People like graphical content because they can process it faster. Infographics get noticed on social media and get linked to.

Get Backlinks from Other Sites

The best way to do this is to write great content that people want to link to naturally.

This means creating content that is useful or entertaining, and making it engaging.

The quality of sites linking to you is way more important than the quantity of sites linking to you.

If requesting links to your site from others, ask for a variety of anchor text to be used.

Get Backlinks into Specific Pages on Your Site

You should build links into specific pages on your site that you want to rank, not just the home page.

Develop a Keywords List

Make a list of keywords so you know what you are targetting.

Create a Google AdWords account so you have access to their Keyword Planner tool to help create your list.

Improve Your Click Through Rate in the Search Engine Results

One of the metrics Google uses to rank sites is the Click Through Rate. If it sees that a lower placed search engine result is getting a higher click through rate than results above it, it deems that result more relevant and will raise its position.

To improve Click Through Rate, create a more appealing Title and Description. Use words that convey benefits to people, e.g. get, free etc. See also copywriting to sell.

Start By Targetting Long Tail Keywords

When starting out with your SEO, first target long tail keywords. These are less competitive and can convert better.

For example, start by trying to rank on "SEO checklist for small business websites" instead of the highly competitive"SEO".

Use Your Primary Keyword in Your Domain or Subdomain

This can still help you rank, although not as much as it used to. For example, if you want to rank for "seo", then choose a domain that contains this term, such as:


or use the term in a subdomain, such as:


For WordPress, Use Keywords in Your Titles and Select the "Post Name" Option for Permalinks

When using WordPress, use your keywords in your blog titles, then select the "Post Name" option for Permalinks settings.

This means your keywords will appear in the permalinks WordPress creates.

In WordPress, go to Settings / Permalinks and Select the Post name radio button:

In WordPress Add Tags to Your Posts

Take advantage of the WordPress Tags feature to add relevant keyword-rich tags to every post you publish.

Use a WordPress SEO Plugin

This will allow you to add keyword-rich custom titles and meta descriptions to your post. Popular options are All in One SEO Pack and WordPress SEO by Yoast.

Internally Link to Blog Posts on Wordpress

If using WordPress, create internal links to other articles on your Wordpress blog. At the bottom of each blog post you can post links to ‘Other Related Articles You May Enjoy’. WordPress SEO by Yoast does this automatically for you.

Make Your Site Mobile Friendly

Google will penalise your site if it is not mobile friendly. Therefore, use a responsive design for your site so that it displays well on mobiles and tablets.

See Also: How to Make Your Website Mobile Friendly

Create a Site Map

Create a Site Map page for your visitors and have a link to it from every page. This is useful to your visitors and will help your site get indexed.

Create a Google Sitemap

Creating a Google Sitemap will help all your pages get indexed, particularly if you have a large site.

Make your Google Sitemap accessible from every page of your blog.

Make Your Site Robot Friendly

Search engines can have difficulty indexing dynamic pages if the url needs a variable to work, e.g. the url uses the "?" character for variables. Instead use search engine friendly urls.

Beneficial search bots should be able to crawl your site without impairment, e.g. they should not need a session ID etc.

Every page on your site should be reachable via at least one static text link.

Have text links to your most important pages in the site navigation that appears on every page.

18. Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.

Use a Robots.txt File

Use a Robots.txt file to facilitate the indexing of your site.

You can disallow the bad spiders and allow the good ones, and signify what you want to be crawled and indexed.

For bad bots you will need to modify your HTACCESS file.

Learn more about robots at robotstxt.org.

All Pages Easy to Get to from the Home Page

Add Alt and Title Tags to Images

Any images should have Alt and Title tags added so that bots know what they are. Bots do not yet read any text within the image.

Optimise Your Images for the Search Engines

Include your keyword targets in image file names.

Use your keywords in image Alt and Title tags.

Check Your Page is Being Crawled

If it's not being crawled, there's a problem!

Check for Broken Links

Title Tag

Every page should have a unique Title tag, there should be no duplicates.

Use Some Long Tail Keywords in Your Body Text

Sprinkle a few long tail keywords in your body text, but don't overdo it.

Optimise Your Most Important Pages

If you have a large site, it's pointless trying to seriously optimise all your pages. Just pick the 10 most important pages on your site and focus all your efforts on them.

Decrease your bounce rate.

Having a Country Code Top Level domain, e.g. .co.uk, will help you rank for that particular country.

Keywords in the Title Tag - Write a good title tag that uses the keywords you want to rank for. This is the second most important content on the page after the page content itself.

Title Tag Starts with Keyword - It's better if your title tag starts with your keyword.

Write long and detailed content on your page. Google associates a longer amount of page text with higher quality.

Add Tags to Your Images

Add ALT and TITLE tags to your images and use relevant keywords in them.

Make Your Site Load as Fast as Possible

Google has a PageSpeed Insights tool to help you with this.

Add a Blog to Your Website

This is an easy way to add fresh content to your website. It can also be used to drive traffic to important pages on your website.

Update Your Blog Frequently

Search engines love fresh content, so update your blog frequently, just make sure you maintain the quality too.

Comment on Other Blogs

Get involved with other blogs, either by commenting on them, or linking to them. Encourage the blog to link back to you.

Build a Mailing List

Whilst not strictly an SEO tip, this is important for maintaining contact with your visitors and getting repeat traffic to your site.

Avoid Duplicate Content

Don't duplicate any of your content on other pages, sub-domains or domains.

Avoid Keyword Stuffing

Keyword stuffing, i.e. unnaturally high use of particular keywords, will get you penalised by the search engines, so avoid it.

Avoid Too Many Links on a Page

Keep the number of links on a page below 100, otherwise you may be flagged as a link farm by search engines.

Search Engines Cannot Read Text in Images

A reminder that search engines cannot read the text in images. Therefore, any important text should not be solely show within an image, it should be given as text as well.

Do You Need to Submit Your Site to Search Engines?

No, they should be able to find your site by themselves.

Get Help From Google

Google provides advice to webmasters on optimising your site at:

Google Search Console Help Center

Google Webmaster Help YouTube Channel

The Lighthouse Tool within Chrome Dev Tools will give you improvements. Ctrl + Shift + I in Chrome and then go to the Lighthouse tab.

Set Up SEO Analytics Tools

Use Google Search Console to show you what search queries your site is ranking for.

Use Google Analytics to show how many visits your site gets, and what pages are visited most.

Set Up Social Media Pages for Your Business

Add Social Media Sharing Buttons to Your Website and Blog

Claim Authorship of Your Content with Google+

Linking your Google+ account to your content can improve your rankings.

Submit Your Site to Social Bookmarking Sites

Such as del.icio.us and furl.

Submit Your Site to Web Directories

Submit Your Site Map to Search Engines

Submit your sitemap to Google, Yahoo, Bing and Ask.

Research Your Keywords

Before creating content on a new topic, make sure there is enough search volume for this topic to make it worth your while.

Use one of these keyword suggestion tools to check keyword volume.

Page Structure - Use Your Keyword In These Important Areas

The page file name, separated by hyphens. For example, this page is called:


The page Title.

The page Description meta tag.

Header tags within the page, i.e. H1, H2, H3 etc

Image Alt and Title tags.

Target Commercial Intent

If you are trying to sell something online, then target the keywords which show commercial intent. For example:

"Best price for 16GB iPad Air 2 with Wi-Fi and Cellular"

Title Tag

Use a descriptive Title Tag that contains relevant keywords.

Use a unique title tag on every page.

Title Tag should be a maximum of 80 characters.

Description Meta Tag

Use a unique description meta tag on every page.

Use important keywords in your description.

The description tag is often displayed in your search engine result, so it needs to be persuasive to get people to click.

The description meta tag should be a maximum of 160 characters including spaces.

Meta Keywords Tag

The meta keywords tag should be a maximum of 20 words, separated by commas.

Validate Your Page

Use a HTML Validator to check your HTML.

Validate your CSS.

Check for Broken Links

Use Keywords in Page Headings

Use relevant keywords in your page headings, i.e. the H1, H2, H3 etc tags.

Make Use of the rel="nofollow" HTML Tag

The rel="nofollow" tag looks like this:

<a href="your-page.htm" rel="nofollow">Your Page</a>

If you don't need to confer link juice to an internal page on your site, then add rel="nofollow" when linking to it. This means the other internal pages you do link to will get more link juice.

When creating internal pages, nofollow any pages that you don't need to rank, e.g. your Terms and Conditions page.

Internal Links

Within your body text, create links to other pages on your website.

When creating internal links within your website, use variations of anchor text.

Important Pages

Important pages should be within one click of your home page.

Site Structure

I recommend a flat file structure, i.e. don't use folders.

Link to the most important pages of your site directly from the home page.

URL Structure

Use your keywords as file names. Separate each word with a hyphen, e.g.


Leave Comments On Relevant Blogs

These can help get traffic in to your site.

Write Press Releases

Write press releases and send them to press release sites. This can help get quality links in to your site.

Ask Customers to Leave Reviews on Google+

Good reviews can improve you position in Google Local Listings.

Set Up a 404 Error Page

This can capture any visitors to removed pages.

See Also

Search Engine Optimisation Resources

Keyword Suggestion Tools


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