The Skills You Need to be an Awesome Digital Marketer - a Digital Marketing Skills ListBelow I list the skills you should develop to become successful as a digital marketer. Ultimately being a good digital marketer means being able to help the business increase sales through digital means. Lead Generation AbilityYou need to have the ability to generate leads for the business via digital techniques. Ability to Create Engaging ContentDo you understand how to create content that is actually going to engage your visitors and not just try to sell to them? For help with this, see how to create engaging content. Ability to genuinely engage the target market. Copywriting Writing SkillsYou will need to be able to write copy that can engage and sell to customers. You will need a high standard of written English, i.e. good grammar, spelling, vocabulary and writing style. Good proofreading skills. See also: How To Write Copy That Sells Ability to Identify Relevant TrendsA digital marketer should be able to identify trends in their industry and capitalise upon them. Be able to identify content trends through use of Google Analytics and Google Search Console. CreativityPossessing creativity is an important trait. You will need to be creative to come up with original and engaging concepts, to distinguish your business in the crowded marketplace. Be able to come up with ideas that can increase sales and brand awareness. Have a Good Understanding of the Digital Marketing Techniques You Could be UsingThere are many different digital marketing techniques, and you need to have a good knowledge of these so you can decide which ones could be used most effectively. This list of digital marketing techniques will give you an idea of what's available. Marketplace InsightUnderstand what helps to sell products in a given marketplace. Digital Campaign Planning and ExecutionEnd-to-end execution of digital campaigns. This might include: - Evaluating customer research, market conditions and competitor data - Taking the campaign live - Analysing results - Gaining insights to optimise future campaigns - Manage campaign deadlines - Manage campaign budgets Ability to Analyse Data to Gain Actionable InsightsAbility to put the appropriate analytics services in place. Using data analytics services to analyse website performance. Being able to use industry standard analytics programmes such as Google Analytics and gain insight and competitive advantage from them. Be able to use the data analytics tools provided by social media sites such as Twitter analytics and Facebook Insights. Assess performance of the various digital marketing techniques such as PPC, SEO and social media campaigns. Being able to assess marketing campaign effectiveness. Ability to accept what the data is telling you and change your activity accordingly. Ability to Build an E-Mail ListKnow how to get people to sign up to your e-mail list. Ability to Create Engaging E-mail CampaignsPaid Search SkillsAbility to create effective Pay Per Click campaigns and achieve Return on Investment. SEOBe able to formulate a SEO strategy. Have a knowledge of SEO best practice. Know the techniques that can be used to optimise your position in the search engines. This means understanding the search engine algorithms and taking appropriate action. Techniques can be white hat, i.e. doing what the search engines want you to do such as product good content, or black hat, which means finding ways to exploit the algorithms. See also: SEO Advice Keyword ResearchConversion Rate Optimisation SkillsAble to evaluate the customer journey. Having an understanding of conversion rate optimisation techniques, and able to test and implement these techniques to maximise conversion. Social Media SkillsHave a knowledge of social media best practice. Ability to generate interest in the business by use of social media. Social media listening skills. Ability to listen to the social media conversation to gain actionable market insight. See also: Twitter Masterclass Customer Relationship Management SkillsThe ability to create and manage a customer relationship digitally. This is often done via e-mail. Marketplace Analysis SkillsAbility to analyse the marketplace and what products are in demand. Ability to collect and monitor competitor intelligence. Reporting SkillsReport back to the business on marketing effectiveness and Return On Investment. People SkillsPeople skills aka soft skills, are the skills you need to interact effectively with other people. Digital marketing projects usually involve many stakeholders, so you will need to be able to work with them all. Example skills are: - Being able to communicate effectively. - Being able to make decisions. - Showing initiative. - Being motivational to other people. Manage agency staff and web developers. Prepared to Invest in Yourself and Learn New SkillsThe digital marketing landscape changes fast, so you will need to be prepared to invest your time in learning new techniques and tools in order to stay current. Communication with StakeholdersAbility to communicate what you are doing in your digital marketing with the stakeholders of the business, which might include the sales department, colleagues located at other sites and senior management. Management of Third Party AgenciesCompanies will often use third party agencies to help with their marketing, so you may need to manage their activity. Client ManagementIf you work for a digital marketing agency, then you will need to be good at managing your clients. Being Highly OrganisedYou will need to be highly organised to plan and keep track of your digital marketing activity. You will also need good organisational skills to meet deadlines, of which there will be many. Be Able to Set TargetsBe able to set Key Performance Indicators for your role. Re-TargetingAn understanding of re-targeting techniques. Use of Customer Relationship Management PlatformsSuch as Salesforce.com. Project ManagementUser Experience DesignSee also: UX Design Notes HTML SkillsIt's useful to know HTML and some digital marketing jobs require this. Graphic Design SkillsAs a digital marketer it's useful to have graphic design skills so that you can produce your own graphics. Adobe Illustrator and Photoshop are popular programmes for designing graphics. Website Management Skills and Knowledge of Content Management SystemsYou need to know how to update a website. You may need to know how to use popular Content Management Systems such as Wordpress.
Visit LowPrices.co.uk for Your UK Shopping
|
|
All Content ©2020 WebRef.eu |