Google Analytics Guide

How to use Google Analytics.

To view search queries: Acquisition / Search Console / Queries

Demographics Data

To view interests of your visitors: Audience / Interests / Overview (note you may have to click to enable this report and start data collection).

Where Your Visitors Live

What Devices Your Visitors are Using

Referring Websites

Acquisition / All Traffic / Referrals

Most Popular Pages

Given on the home page, with a link to the Pages Report.

Paths Through the Website

Lead Conversion

Hook AdWords into Google Analytics. Show how each keyword and each page is converting.

Hook Google Search Console into Google Analytics. Go into Aquisition / Search Console, and it will show you the steps to do this.

In a segment - Organic Traffic then deselect All Users, this will show you how much traffic you're getting purely from search.

Videos Tutorials for Google Analytics

See Also these Google Analytics Tutorials:

How to Get Actionable Data from Google Analytics in 10 Minutes by Neil Patel

How to Improve Google Rankings using Google Analytics by Orbit Media Solutions

6 Google Analytics Tips for Business Insight Way Beyond Traffic from the WordStream Blog

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