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Lead Generation Notes

What is Lead Generation?

Lead generation is the process of identifying and cultivating customers for a business's products.

Lead generation is the process of stimulating and capturing interest in a product for the purpose of developing a sales pipeline.

What is a Lead?

A lead is a person who has indicated an interest in your business's product in some way.

Lead Generation Tips and Techniques

Use a dedicated landing page for your offer. When advertising with a Call To Action, send people to this dedicated landing page rather than just your home page.

Create a Sales Funnel.

How can you attract clients?

Lead generation is the oxygen of your business.

Digital acquisition > Initial brand awareness > Brand engagement > Enquiry

Customer journey analysis

Lead Generation Videos

Lead Generation Resources

Lead Generation Guide from Hubspot

20 Content Ideas for Lead Generation from Hubspot

B2B Lead Blog
For lead generation tips.

63 Lead Generation Strategies from Marketing Wizdom

Submission Technology
Are able to drive significant numbers of new customers to their clients using innovative performance based marketing campaigns.


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