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How To Choose a Good Name for Your Business

Some features of a good business name include:

Easy to Say

Easy to Spell

Passes the Radio Test

A good name will pass the radio test, i.e. people can remember the name from hearing it and will know how to spell it.


Alliteration in the name makes the name "trip off the tongue", i.e. it's nice to say it, and this helps people remember the name. Therefore, alliteration can be helpful, e.g. Magic Motors.


If your company name has uniqueness, it makes you distinct and identifiable. This makes it easier for people to remember you and to search for you.




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