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E-Mail Marketing Guide

Subject Line

Don't capitalise the subject line, as then it looks more like a regular e-mail from a friend.

Stick to One Offer Per E-mail

Confused minds decide nothing. Do not overwhelm your reader with multiple offers in your e-mail, just stick to one per e-mail.

Put a Link in Early

Put a link in early in your e-mail, in the first sentence or two. Then it is visible to the customer in their preview pane and without scrolling.

Use a P.S.

A P.S. at the end of your e-mail message catches people's attention, particularly if they quickly scroll down to the bottom of the page.

This should summarize the offer and provide a link.

Learn from Your Own E-mail

When you are reading your e-mail, notice what gets your attention and makes you want to click. Start saving examples of these e-mails.


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