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Conversion Rate Optimisation

There is a great deal you can do to improve your site's conversion rate and below we list conversion rate optimisation resources:

How My Startup Achieved Huge Business Growth by A/B Testing
Article from the Optimizely blog.

Optimizely | @Optimizely
Testing and optimization company.

11 Examples of Facebook Ads That Actually Work (And Why)
Article from the HubSpot Blog.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself
Article from the HubSpot Blog.

101 Tips from Conversion Rate Experts
These guys seem to know everything worth knowing about conversion rate optimisation.

List of Tools to Understand Your Visitors by Conversion Rate Experts
Conversion Rate Experts tell you about the tools available to help you understand your visitors and why you may not be converting them successfully.

We also recommend reading Steve Krug's book on web usability "Don't Make Me Think":

QuickSprout Blog
Advice on web marketing and conversion from internet entrepreneur Neil Patel.

Expand2Web Blog
Local search SEO and marketing advice for small businesses from Don Campbell.

Dr Pete's List of Usability Tools

Are We in Control of Our Own Decisions?
A talk by behavioural economist Dan Ariely.

11 High-Level Strategic Themes to Optimize Your Conversion Rate by Jack Kinsella

Alex Designs
Website of Alex Harris, a specialist in improving conversion rates for ecommerce sites.

Provides an online service for user testing your website.

A service which provide videos of people using your website, to give you user experience insights.

For mouse tracking, video recording of visitor activity and heatmaps.

Shoemoney Newsletter Pop Up Testing
Article about conversion rate testing of a newsletter pop up gives some useful insights about conversion rate optimisation.

Conversion Voodoo Blog
Blog from the Conversion Voodoo consultancy.

How to Hire an Information Architect to Plan Your Website

An old site where leading affiliates reviewed affiliate websites, giving the site owners tips on how to improve conversion rates.

Conversion Rate Optimisation Tools

Google Analytics
Excellent free stats package from Google that gives things like traffic from keyphrases, bounce rate etc.

Google Content Experiments
For A/B split testing and multivariate testing.

Gives you a heat map of where your site visitors click.

Creates a video showing how your visitors use your site.

Which Multivariate Testing Software
Multivariate testing software compared.

Tools to help you understand customer intent.

Visual Website Optimizer
Very capable and easy to use website optimisation tool.

Oracle maxymiser
Cloud-based software that enables marketers to test, target and personalise what a customer sees on a web page or app.

Conversion Rate Optimisation General Notes

You can never truly understand what your target customer's questions are unless you ask them. Ask for feedback.


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