Lead Generation Notes
What is Lead Generation?
Lead generation is the process of identifying and cultivating customers for a business's products.
Lead generation is the process of stimulating and capturing interest in a product for the purpose of developing a sales pipeline.
What is a Lead?
A lead is a person who has indicated an interest in your business's product in some way.
Lead Generation Tips and Techniques
Use a dedicated landing page for your offer. When advertising with a Call To Action, send people to this dedicated landing page rather than just your home page.
Create a Sales Funnel.
How can you attract clients?
Lead generation is the oxygen of your business.
Digital acquisition > Initial brand awareness > Brand engagement > Enquiry
Customer journey analysis
Lead Generation Videos
Lead Generation Resources
20 Content Ideas for Lead Generation from Hubspot
B2B Lead Blog
63 Lead Generation Strategies from Marketing Wizdom
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