Lead Generation NotesWhat is Lead Generation?Lead generation is the process of identifying and cultivating customers for a business's products. Lead generation is the process of stimulating and capturing interest in a product for the purpose of developing a sales pipeline. What is a Lead?A lead is a person who has indicated an interest in your business's product in some way. Lead Generation Tips and TechniquesUse a dedicated landing page for your offer. When advertising with a Call To Action, send people to this dedicated landing page rather than just your home page. Create a Sales Funnel. How can you attract clients? Lead generation is the oxygen of your business. Digital acquisition > Initial brand awareness > Brand engagement > Enquiry Customer journey analysis Lead Generation VideosLead Generation ResourcesLead Generation Guide from Hubspot 20 Content Ideas for Lead Generation from Hubspot B2B Lead Blog 63 Lead Generation Strategies from Marketing Wizdom Submission Technology
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