Learn how to invest yourself. It does take a fair amount of studying, but it's worth it. The internet means there are a lot of good investment research resources available. Don't think it's too hard, a lot of it is common sense. If you can invest yourself, you won't have to pay charges to an expert, and this saving compounded over time is significant.
In the long term, (well chosen) equities will outperform.
High dividend stocks tend to do better over the long term.
Is the company's profitability dependent on things unlikely to change?
Is it clear how the business makes money?
Is the accounting straightforward and clear?
Is the company profitable in cash terms as well as accounting terms?
Is the company consistently profitable?
Is current management responsible for past success?
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